LIT Candle Co. is a soy candle brand based in Grand Rapids, MI, creating hand-poured, eco-friendly candles inspired by memory and intentional living. Made with premium soy wax, natural fragrances, and cotton wicks, each product is vegan, cruelty-free, and designed to elevate everyday spaces.
As the graphic designer, I created the brand’s visual identity through logo design, packaging, website design, and digital content. I developed a cohesive system that balances warmth and modern simplicity, making product information clear and the brand approachable across physical and digital touch points.
My work focused on accessibility and consistency—ensuring the website and packaging were intuitive, visually engaging, and aligned with the brand’s values, resulting in a seamless customer experience from first impression to purchase.
