Real Beauty: Branding Design

Real Beauty Co. is a clean beauty brand inspired by a journey with skin cancer, focused on simple, nourishing products and sun-aware self-care. The brand celebrates everyday glow through warmth, optimism, and an emotional connection to sunlight—from sunrise to sunset.

As the graphic designer, I shaped the brand’s visual identity through art direction, color development, and packaging design. I created a sunset-inspired palette of warm citrus tones and soft neutrals, paired with clean typography and minimal layouts to evoke care, calm, and modern luxury.

My work extended across packaging, print, digital, social, and web, ensuring a cohesive and accessible brand experience at every touchpoint. The result is a unified visual system that supports the brand’s mission while feeling empowering, radiant, and effortless.

(Real Beauty Co)