Hush Puppies™ x Peanuts™
Project: Hush Puppies x Peanuts™ Global Collaboration
Role: Footwear Designer
As the footwear designer on Hush Puppies’ first global head-to-toe collaboration—a partnership with the beloved Peanuts™ franchise—my role was to lead the creative design for this limited-edition capsule collection, which merged two iconic brands and their equally iconic mascots.
Anchored by our heritage footwear silhouettes—the Seventy8 and Charlie sneakers—the collection was an exciting opportunity to bring storytelling and nostalgia into product design in a meaningful, modern way. I developed custom design treatments for each shoe, incorporating Peanuts™ character art, color palettes, and playful branding elements that celebrate the joyful spirit both brands are known for.
From initial concepting through to final samples, I ensured that each footwear piece balanced novelty and wearability, making it both collectible and easy to integrate into everyday wardrobes. Materials, trims, and print placements were chosen with care to highlight the collaboration while maintaining the quality and comfort expected from Hush Puppies.
This project also marked the brand’s first head-to-toe global collaboration, extending the story across tees, hats, and socks. I worked closely with cross-functional teams—including apparel designers, licensing partners, and global merchandisers—to ensure consistency and cohesion across all product categories and international markets.
Being part of this project was a proud and energizing moment in my career—combining heritage design, pop culture, and global storytelling into one truly joyful collection.
