Hush Puppies Bounce™ Sandals
Project: Hush Puppies Bounce™ Footwear Relaunch – Spring 2023
Role: Footwear Designer
In Spring 2023, I played a key role in expanding upon the relaunch of Hush Puppies’ Bounce™ footbed—one of the brand’s most iconic comfort technologies. As one of two footwear designers on this project, my primary objective was to translate the renewed energy of Bounce™ into a compelling and modern sandal collection that aligned with the brand’s evolving identity.
The project demanded a deep understanding of both heritage and innovation. I reimagined the expansion of this product line with a focus on ultra-cushioned comfort while infusing it with a youthful, trend-conscious aesthetic. This included developing new upper constructions, materials palettes, and silhouettes that reflected Hush Puppies’ playful DNA while appealing to a younger, style-savvy consumer.
The design strategy centered around the introduction of a new and improved Bounce™ footbed, crafted with an innovative foam compound engineered to deliver instant, gooshy comfort that lasts all day long. Even better, this proprietary foam includes 30% earth-friendly materials—23% biobased soybean oil and 7% recycled content—reflecting Hush Puppies’ commitment to reducing environmental impact without compromising feel or performance.
Collaborating closely with the senior designer, marketing, product development, and branding teams, I ensured that the design language of the sandals harmonized with the new target consumer. The refreshed Bounce™ collection was supported by photo and motion assets for global digital, retail, and out-of-home rollouts, bringing the concept of “joyful comfort” to life across all touch points.
My design contributions helped anchor the Bounce™ footbed in contemporary fashion, offering wearers a product that is as visually lighthearted as it is technologically supportive.
