Puppies & Pizza was Lakeman Financial’s first-ever client appreciation event, created in partnership with Around Baking Co. and the Humane Society of West Michigan. The goal was to design a welcoming, community-driven experience that brought together clients, friends, and local animal advocates through joy-filled visuals and clear, engaging event communication.
I led the creative direction for the event, developing the branding and visual identity and designing all print and digital marketing assets, including social media content and promotional graphics. The design system featured warm, inviting colors, playful illustration, and organic shapes to reflect connection, fun, and approachability, while maintaining strong information hierarchy for accessibility and clarity.
In addition to design, I led the event photography and videography, capturing candid moments, branded lifestyle content, and puppy portraits for each adoption. I also produced social media content before, during, and after the event to extend its reach and emotional impact. The result was a successful community activation—every puppy at the event was adopted, including Chimichanga, the dog featured throughout the campaign—making this project a meaningful blend of design, storytelling, and real-world impact.
