For RefuTea, I designed a custom tote bag to complement their packaging and help expand consumer awareness during their first appearance at the 2025 Wine, Beer, and Food Festival. The tote bag served as a special, limited-edition product exclusive to the event, crafted to visually align with RefuTea’s brand identity and packaging aesthetics.
The design incorporated key brand elements and colors to create a cohesive look that reinforced brand recognition while offering festival attendees a functional and stylish keepsake. By extending the packaging design onto the tote, the product not only enhanced RefutaShop’s presence at the festival but also created a memorable touchpoint that encouraged ongoing brand engagement beyond the event.
This project highlights how thoughtful product design can amplify brand visibility in new markets and provide unique, event-specific merchandise that resonates with target audiences.
