Captivated Canine is a dog training business based in West Michigan dedicated to helping dogs and their owners develop strong communication and lasting bonds through effective, compassionate training services. Their approach focuses on patience, progress, and real results for dogs of all ages and temperaments, helping clients build confidence and connection with their pets.
As the graphic designer for Captivated Canine, I translated the brand’s mission and personality into a visual identity that is both approachable and memorable. I developed the logo and selected typography to reflect the brand’s values—clear communication, trust, and warmth—using type treatments that balance professionalism with friendliness, and a custom mark that feels welcoming to both human and canine audiences. The visual language was designed to support brand recognition across digital platforms, print, and signage, helping strengthen Captivated Canine’s presence and communicate its expertise in a way that resonates with clients.
Through thoughtful typographic choices and a cohesive logo system, this project showcases my ability to shape a brand’s visual voice to align with its core values, making the business feel accessible, trustworthy, and visually engaging to its community.
